Creative Concern

Communications for a sustainable future

Helping site managers develop their sustainable tourism offer

UNESCO Sustainable Tourism Toolkit

We worked with James Rebanks Consulting to produce the UNESCO Sustainable Tourism Toolkit. Distributed worldwide, this interactive PDF helps site managers develop their sustainable tourism offer. The toolkit takes the reader on a journey from the time when a holiday is booked to the point at which the visitor arrives home and becomes a word of mouth ambassador, and suggests ways to influence destination decisions, maximising visitor value and on-site fundraising. The toolkit was illustrated throughout with some of the 981 UNESCO World Heritage sites.