Creative Concern

Communications for a sustainable future

Engagement with the project has surpassed expectations with over 1000 expressions of interest for the technical trials, with 300 individuals offering to lead local clusters.

My Electric Avenue

In a UK first, My Electric Avenue is recruiting groups of neighbours to drive electric cars for 18 months as part of a trial that will look at ways of managing the impact of increased numbers of electric vehicles on the local electricity grid. Creative Concern developed the brand identity, designed and built the project website and developed a suite of marketing materials for the project, along with an animated promotional film, e-marketing and exhibition materials.

The website is used as the information hub for the project and includes a postcode checker, media library and data capture for those registering their interest in the project. The content management system enables all pages of the site to be updated by the in-house team at EA Technology. Engagement with the project has surpassed expectations with over 1000 expressions of interest for the technical trials, with 300 individuals offering to lead local clusters.

http://myelectricavenue.info/