For the second year we have supported the Lakes International Comic Art Festival with an innovative marketing and PR campaign. This year, to coincide with the 150th anniversary of Beatrix Potter’s birth, we devised a high profile competition for art students to reimagine the famous characters or tales from her books. The competition encouraged students to give Beatrix Potter a modern or unusual twist, and create new work in a comic art style.
Some famous names from the world of comic art kindly got involved too, including Charlie Adlard, The Walking Dead artist; Duncan Fegredo of Hellboy fame; illustrator, designer and cartoonist Dan Berry; and comics creator, writer, illustrator and podcaster, Hannah Berry. Cartoonist and illustrator Luke McGarry cast Peter Rabbit and Jemima Puddleduck in a new 'Beatrixpotting' line up for the festival. Support from these award-winning artists has secured great publicity for the event including coverage on the BBC website.
The winners were announced at the Festival, which ran from 14-16 October in Kendal, and the entries were featured in an exhibition put together by Creative Concern in Kendal Library. The competition is kindly supported by University of Cumbria, Wacom and Penguin Books. You can see the entries here
The campaign secured national and regional media coverage and boosted social media engagement. Coverage secured as included BBC Online, ITV, Culture 24, BBC Cumbria and a range of specialist comic and graphic novels blogs and titles.
Image credit: Luke McGarry