Target was to attract up to 170,000 people to a new career in engineering.
The engineering sector is currently trying to recruit around 170,000 people to drive the sector and ensure its growth. Creative Concern worked with Engineering Futures to create a film to show the diverse, creative and exciting career options for engineering apprentices.
We filmed all around the north west, following real apprentices at work. The film is used online, on social media and to show at recruitment events.