Communicating the Heart of Manchester BID proposals.
CityCo, Manchester's city centre management company, led the proposal for the Heart of Manchester Business Improvement District (BID). We helped them to get this message through a brochure received by the leading businesses, retailers and stakeholders in the city. In it, we explained how BIDs work and the benefits of getting involved. It was essentially a sales piece – without support, it simply wouldn't happen.
And the result? A resounding 'yes' vote. Since then, Creative Concern has continued to work on the design and copywriting of a range of marketing materials including newletters, invitations and annual reports.