City of Trees
Last year saw the launch of City of Trees, a new initiative that aims to plant a tree for every man, woman and child in Greater Manchester. With an ambition to plant three million trees over the next two decades, City of Trees is looking to transform 2,000ha of currently underused woodland that could be brought into better management.
Led by Red Rose Forest, the community forest organisation for Greater Manchester and The Oglesby Charitable Trust, City of Trees is a movement made up of businesses, community groups and organisations, all united to make the City of Trees’ ambition a reality.
For the launch we carried out PR around an event where 300 broadleaf deciduous trees including maple, birch, hazel and oak were planted on land owned by the University of Manchester at its Wythenshawe Sports Ground. We secured coverage in MEN, North West Today and BBC Radio Manchester.
In June 2015, a business breakfast saw representatives from more than 20 organisations come together to discuss their commitment to the project. The Woodland Trust, United Utilities, Harworth Estates and AG Parklands were amongst those attending alongside Leader of Manchester City Council, Sir Richard Leese.
Creative Concern is working closely to help further develop the City of Trees programme, including brand development, communications planning, digital strategy and liaison with possible business partners. City of Trees also wants to improve access to existing woodland and ensure they are well managed and to build partnerships so that local communities are encouraged to take an active role in caring for them.