Creating a brand for Chapel Street at the heart of Salford.
Central Salford Urban Regeneration Company tasked us with the challenge of creating a brand for Chapel Street at the heart of Salford. The brand was needed to liven up the plain, ugly hoardings, then used as a unifying brand for new developments in the future.
We devised a brand marque, which used words and phrases laid out to suggest an aerial view of a city. The blank area within the words formed the place name – Chapel Street – inviting you ‘watch this space’ as change happens.