Creative Concern

Communications for a sustainable future

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Have your say in Manchester's future

Have your say in Manchester's future

December 2016

The Greater Manchester Spatial Framework (GMSF) is an ambitious plan to establish new homes, jobs and green space across the city region over the next 20 years. The Framework has been drawn up by 10 districts of Greater Manchester, working together as the Greater Manchester Combined Authority (GMCA), and we were delighted to be invited to work up and deliver the communications strategy to tell key stakeholders, including the general public, all about it – and encourage them to participate in the subsequent consultation.

To help audiences better understand the plan and its context, we developed an animation to answer more specific questions, which can be seen here. To read more about the GMSF, please visit the dedicated Medium account or check out stories over at On The Platform

GM Freeze – Feed me the truth

GM Freeze – Feed me the truth

December 2016

What lies behind the label? That’s the question our friends at GM Freeze want you to ask, and if it’s a meat or dairy product, has it come from animals fed on genetically modified feedstuffs?

GM Freeze was looking for a creative hook for a campaign to show supermarkets that consumers don’t want genetically modified organisms anywhere in the food chain. We were pleased to be able to help, and came up with some key campaign visuals and a small toolkit that they can use to get the word out as they campaign for greater transparency in the food industry around animal feedstuffs and genetically modified organisms.

Stellify and the University of Manchester

Stellify and the University of Manchester

December 2016

Our team is behind a major new campaign launched by the University of Manchester called ‘Stellify'. Using street-based media, installations and an online wall of Stellify selfies, the campaign is all about how the University equips their graduates to make a positive impact on the real world, ranging from social justice, ethical leadership and community action, to global connections and multiculturalism. The campaign uses a range of channels from print and display graphics, to a pledge wall, email campaign and social media. Once their interest has been grasped, through a wide range of opportunities, students can ‘do more, be more’ and radically increase their employment prospects in the process. To see the campaign in its pixel-perfect state, click here

Back to being Co-op

Back to being Co-op

December 2016

We’ve been busy supporting the Co-op with their Back to Being Co-op programme over the past six months. Our film team has covered events in England, Wales, Scotland and Northern Ireland and produced a series of films to showcase the new Co-op membership offer and the amazing charitable support this brings.
We’ve spoken to hundreds of Co-op colleagues and leaders and have seen for ourselves how the organisation is transforming itself and getting back to being Co-op. Working with the new Co-op brand, we’ve also produced animations to bring to life the dramatic changes taking place.

National College of High Speed Rail

National College of High Speed Rail

December 2016

We’ve just successfully completed the new brand for the forthcoming National College for High Speed Rail, which will see the  opening of two campuses across Birmingham and Doncaster in 2017.  A huge project that aims to bridge the current skills gap in advanced engineering in the UK, the college’s new brand marks a firm break away from traditional perceptions of engineering. The college was keen to steer away from typical technical or educational images, focusing instead on a broader definition of engineering. The chosen logotype has a ‘softly digital’ feel and sits alongside a speed motif and colourful gradient with a nod to the excitement of high speed travel. The brand is currently being rolled out across both sites.

Fuel Poverty Research Network workshop

Fuel Poverty Research Network workshop

December 2016

We were recently asked by Salford University to deliver an interactive workshop for the Fuel Poverty Research Network, aimed at exploring issues around communicating fuel poverty to a diverse range of stakeholders. The one-day event took place at the university’s MediaCityUK campus, with academics and representatives from 20 local authorities in attendance, exploring audiences and messaging. The workshop culminated in groups making a series of short films and multimedia presentations.